Welcome to the Parallaxis Blog

Explore our latest thoughts on all things related to AI, Machine Learning, and the importance of data .

Paul Karsten 4/17/25 Paul Karsten 4/17/25

The Illusion of Just Knowing

Introducing AI/ML in your business emphasizes the importance of data for understanding business operations and driving growth. Relying on assumptions hinders progress and creates an illusion of competence. The document advocates metrics, experimentation, and the scientific method to create a data-driven approach to doing business.

Paul Karsten 4/9/25 Paul Karsten 4/9/25

There is no Bad Data

Data's value depends on its intended use. Operational data collection often prioritizes transactions over analysis, resulting in data not optimized for later purposes. Technical data aggregation can introduce biases. Unclear business requests and data silos complicate analysis. To leverage data effectively, we need to be flexible on how we analyze the data we have at hand.

Paul Karsten 10/28/24 Paul Karsten 10/28/24

Practical Business Reasons to Resist the Allure of AI

There are many traps along the journey required to leverage AI/ML to generate value for your business. Success relies on aligning AI/ML initiatives with clear business objectives and understanding their true potential.